For the Europe: What’s Next? conference in 2024, Cornel Vision was tasked with creating outreach materials that would connect with a younger audience. This conference brings together people working on European integration, and our challenge was to spark fresh engagement—especially from those who don’t usually take part in these discussions.

With little existing material to build on, we focused on a medium that captures movement, change, and possibility: animation. Inspired by AI’s creative potential and our belief in positive storytelling, we developed the “Your Choice, Europe” campaign.

At its heart, this campaign puts the future in the hands of the audience. Using AI-generated visuals, we created before-and-after representations of Europe—showing different paths the future could take. The message was clear: Europe’s direction isn’t predetermined; it’s shaped by the choices we make today.

To reach as many people as possible, we adapted this concept into a mix of static social posts, horizontal videos, and short-form vertical content. Whether scrolling through a feed or attending the conference, participants were invited to engage with a vision of Europe that they have the power to shape.